If you haven’t taken your business online, then you are losing potential revenue. With more businesses going digital, it is important to set your brand apart from the hundreds of competing sites. However, a quick search will tell you that a lot of business owners don’t really know how to run their ship online. This is where you can set your business apart.
Before fully launching, it is important that you sort out all the details and plan meticulously. You must first lay the groundwork and foundation strong to prevent any future hiccups. From the actual product or service to security features such as high risk payment processors; these are the basics of your business.
So, you’ve got a business idea and you’re ready to introduce it to the digital world. Here are the 5 things you need to do before your site goes live!
- Planning makes perfect.
The first few months of any business is undoubtedly the hardest. It is inevitable that you will encounter problems, but planning will make sure that it won’t be a complete disaster. This is why we recommend that you craft a detailed business plan for a year, and set out a long-term strategy for the next three years.
The silver lining in all of this is that not all businesses are bound to fail. You may have heard that the first few years are marked by making only breakeven of your capital, but the truth is that only 30% of businesses fail in the first two years.
Make sure to prepare a thorough plan for the company. These can be in the form of a SWOT or Strengths, Weaknesses, Opportunities, Threats analysis. Don’t rush the process in order to avoid any unwanted hiccups in the future.
- Find the right platform for your business.
Research and data will be your best business partner. There are various platforms such as WordPress, Facebook, or even Amazon, that you can use to market your goods or services. You will then need to figure out which one best fits your business model.
Read on a few articles and ask long-time online business experts on their recommended site. You might find yourself devoting all your time and effort on a platform that doesn’t really meet your target audience.
- Map out your online marketing strategy.
Traditional advertising does not translate well into online advertising. Online marketing is a whole new world that you need to tailor your marketing strategy for! Investing in marketing is a must for start-ups, and it will help people get to know your brand.
We recommend getting an expert to handle this if you don’t already have one in your team. They must be well-versed with SEO or search engine optimization, as this is one of the biggest factors of online marketing.
- Get your finances in order.
Money is a major factor in any business, even if it’s online. You may be saving by not having to lease commercial space, but you will have to allocate those for marketing and others. Starting any business will need funding, and creating a financial plan will set you on the right path.
The first thing to do is to create a cost estimate, then acquire the needed funds. You should take some time with this step, as you wouldn’t want to go over budget later on.
Once you take into account the numbers, you will then be able to get an idea of how much revenue you need. This will help when it comes to pricing your goods or services!
Once you accomplish these four steps, it’s time to get into the real work.
You will then be able to put your plans in motion and offer your products or services to potential customers! Just be sure to reassess along the way so that your business can be tailor fit to your customers’ satisfaction.