General Article

eCommerce as a whole has changed drastically in the past couple of years. The usage of far more advanced technology, combined with a deeper awareness on the matter within a “mainstream” audience and the fact that it stabilized within a lot of different marketing strategies has made eCommerce something which should be analysed from an “out of the box” perspective. Let’s dive into the matter in more detail.

Which Business Sectors?

The entire furniture retailing sector is probably the brightest example of how the whole of eCommerce has approached this specific business sector. With examples ranging from designer furniture to IKEA, buying pieces of furniture nowadays is as easy as buying clothing. The marketing strategy, in particular, which is relying on generating leads to these businesses’ showrooms instead of just purely selling pieces from their site, has become quite important.

Products

When analysing eCommerce, it’s important to understand if there’s a specific item which is performing well, in order to properly assess whether if what you’re analysing is just an isolated example or something which could be considered as a case study. As mentioned above, items like luxury bar stools could be a great example to understand how luxurious items …

Are you considering making a change to your kitchen design in 2019? If so, the choices are massive and so actually deciding what you want to do and sticking to said idea can be a challenge in of itself. Here is what you should consider when it comes to redecorating your kitchen this year.

1 – Use Colour Wisely

Colour can do magical things to a space, making it feel either like an enormous cavern or a tiny box. Understanding and utilising the mind-bending powers of colour, then, can make you somewhat of a decorating wizard. You just have to work out how best to achieve this first. And don’t forget there is the whole psychological factor behind colour choice. For example, people find blue very calming and tend to see yellow as a happy colour, while white often appears quite stark and uninviting.

Use white to open up space and give a better feeling of more room. You can then use a colour wheel to find similarly light colours in order to expand this feeling. Don’t forget to use mirrors as they can help to double the appearance of your space.

2 – Open Shelving

Put all of …

How to Successfully Set Up a New Office

If you have set up a successful home business in the past few years, then chances are expansion or some level of growth will be on your mind. Maybe not now, but certainly in the near future. The most obvious part of this growth is to move out of your back bedroom and set up a proper office. One that isn’t taking up vital living space at home, is free of the distraction of pets and means you can get out of the house every now and again.

So, with that in mind, here’s your sure-fire ways to start setting up your office. While, hopefully, avoiding some of the common pitfalls associated with this task!

Create a Comprehensive Plan

Rome wasn’t built in a day. And the fact is that when you’re looking to start a new office you may want it to be a speedy process, but chances are it simply won’t be. These things take time and an extensive level of planning before you gain any ground on the matter. The more you do, the more you seem to have left to do as well. That is why a good plan is vital to your success.

Decide what …

Why Finance Is Valuing Data In 2019?

In 2018, we’ve seen the rise of data-driven strategies in a wide variety of businesses, ranging from front end development to ecommerce to, in fact, finance. The usage of data driven marketing strategies has become quite popular nowadays and, after the recent Cambridge Analytica scandal, data science as a whole has definitely reached its maximum level of acknowledgement worldwide. With this being said, let’s analyse how data is driving the world of finance, fintech and general technology.

Tailored Marketing Strategies

Everyone is definitely familiar with interfaces like Adroll and other forms of retargeting, relying on keyword-driven setups or simple cookies, but fewer may be familiar with data points and data selections. These two terms are referring to numerical values that are leading to models which are describing how a single user is perceiving pieces of content on a page, or throughout an entire site. With this being said, having these “guidelines” when setting up a marketing strategy is definitely something which could set the bar higher.

The GDPR Variable

With data acquisition and, in particular, after the Cambridge Analytica scandal, there has been a growing interest in data science applied to digital marketing and its regulation: it’s not possible, in …

How to Create an Ethical and Sustainable Work Environment

As the UK moves towards the 2050 deadline of being completely carbon neutral, business owners must take responsibility for the practices they have and to try and create a much more environmentally friendly work environment.

Corporations are slowly making necessary changes, such as becoming paperless, whereas others completely ignore the pressing issues at hand. So, if you fall somewhere in the middle of the two but would like to create a more ethical and sustainable workplaces, here are some ideas for you to try.

Opt for green energy

Many businesses operate in rent controlled buildings where their bills are all included in the price, so opting for a green energy suppliers isn’t always an option. However, if you can swap and choose your energy supplier in the office building, it’s important to do some research and choose green energy suppliers.

Many energy suppliers provide 100% renewable electricity sources, made of wind, hydro and solar energy. It’s a common misconception that renewable energy is more expensive than non-renewable.

As renewable technology has become much more advanced and is therefore much less expensive to produce. As many countries are working to become carbon neutral, renewable energy collectors are much more readily available. …