Guide to Planning Trade Show Events or Trade Shows and Exhibition

Do you know how to plan exhibitions or trade shows such as car shows or expos, product exhibitions, art exhibitions, cultural exhibitions and others? Want to find out? I will give you some suggestions that you can consider.

Are you or your company currently planning to hold a trade show, trade show and exhibition event? You are in the right place, because Tradies are one of the largest event venue Gymea service companies that are ready to help you plan and organize exhibitions that suit your needs and expectations.

Use our guide to plan trade shows or impressive trade shows and exhibitions and be held in a very successful way.

About Trade Shows or Trade Shows and Exhibition

Trade shows or trade shows and exhibitions are large-scale presentations carried out to get achievements in the fields of economics, science, technology, culture, art and other fields of life. There are many types of exhibitions held by various organizations and companies such as car shows or expos, product exhibitions, art exhibitions, cultural exhibitions and others. Trade shows or trade shows are a routine that is carried out by business owners and event organizers. Trade shows or trade shows used to be the only way for business owners to introduce their latest products and services. Planning a trade show or trade show might be the greatest experience in the event’s career.

What the participants expected from the event

To organize a trade show or trade show in the best way, you need to know what to expect from the event. Basically, what do your participants want to see there?

To make a trade show or trade show and the exhibition a success, visitors and invited guests can be rewarded. At the very least, they will be given trophies, medals, valuables, etc. At several exhibition and exhibition events, there are prizes in the form of toys, watch tickets, vouchers, product samples and more.

These things are usually provided by sponsors. Also, at the end of the exhibition, you will usually be presented with a package of goods or other types of branded goods.

The best way to plan trade shows or trade shows and exhibitions

If you are currently planning to hold a trade show or trade show and exhibition and look for the best ways and guidelines to make it happen, the following tips are ways and guidelines that you can consider because they come from our experience in holding various types of exhibition and exhibition events :

  • Schedule appointments with customers and other participants
  • Looking for free product coverage
  • Show guidance every day
  • Consider sponsoring the event together
  • Determine and select someone from your marketing team to manage the event stand
  • Don’t spend a lot of money on knick-knacks
  • Do not give literature to prospects who are not qualified
  • When you meet someone, introduce yourself and use their names when talking to them
  • Hold games, lottery prizes, contests and other types of creative entertainment
  • Do not place the sign below the height of the table, because it will never be noticed
  • Make sure your stand and graphic design are consistent in appearance and messages that are in harmony with your product and company

How to plan trade shows or trade shows and exhibitions

You must start planning the event months before the event. Remember, trade and exhibition shows are a large investment in time and money.

1. Pre-Event Trade Show or Trade Show and Exhibition

More than 20% of exhibitors held marketing promotions before the event. Create pre-event activities to remind your clients. Also make sure to follow the steps below.

2. During the event

As said before, promotions for exhibition events should not be carried out after your event is finished. You must continue to promote the program before, during and after the event is finished.

3. After the event

Event organizers must continue to do their work even after the exhibition and exhibition event is completed. This means that they will follow up, send thank-you notes, make closing reports and other assignments.