E-commerce in Spain is the business model based on transactions of products and services in electronic media, either on social networks or on websites. The Internet is an effective sales channel that allows companies to have a higher sales volume than in previous years.

In all SMEs, it is recommended to develop and strengthen the e-commerce offer. This means that every entrepreneur must see the Internet as a source of growth for their business. Venturing into e-commerce is a great opportunity for companies to increase the sales of their products and services. Find out what e-commerce is in Spain, but also why it is worth getting involved, according to the opinions of opinionesespana.es.

What is e-commerce?

E-commerce, translated from the English term e-commerce, can be defined as the economic activity that allows trade in products and services from digital media, such as websites, mobile applications, and social networks. In this complex sector, a little help never hurts, so you can check the nominalia information whenever you want, before starting your journey into the world of e-commerce.

Through the virtual network, customers can access various catalogs of services and products anytime and anywhere.

The relevance of this type of trade is such that companies take it as part of their sales strategy due to its efficiency. The units already have web pages and create profiles on social networks to reach a wider audience. Selling and buying are already a simple task, possible, of course, through technology, such as mobile devices with Internet access.

It deals with the processes of selling and buying products and services through electronic channels, especially websites, applications, and social networks.

Also, to explain it from a more informal point of view, we can appreciate it as a process in which two or more people reach a commercial agreement (especially buying or selling) by digital or electronic means.

What are the benefits of e-commerce?

If you’ve been paying attention so far, you already understand some of the benefits of e-commerce, such as global coverage, ubiquity, and exposure.

However, there are many more specific advantages of this marketing method, below we will explain 3 of them.

1.   Flexibility and simplification

To have a successful virtual store you will not need hundreds of employees, as long as you have good architecture and technological support.

In addition, there are solutions such as Dropshipping, which significantly simplifies the online sales process. In the case of this model, it allows e-businesses to operate without stock, as it provides a direct link to the supplier.

2.   Access to information

Later we will talk about Digital Marketing and Inbound Marketing, but we will tell you that developing this type of strategy is much easier when it is marketed electronically.

This is because the dynamics of e-commerce provide access to valuable information about customer identification, consumption patterns, and market preferences.

In addition, it is very easy to track the KPI values ​​and indicators of e-commerce, including the conversion rate.

3.   Smaller investments

E-commerce is not only a source of profitability for all the big brands but much more. We can say that this e-commerce has the power to establish itself as a perfect option for small and medium entrepreneurs. This is because it requires much less investment than traditional trade.

Among other things, it saves costs on employee salaries, high-volume stocks, and expenses associated with maintaining and renting physical stores.