December 2019

eCommerce as a whole has changed drastically in the past couple of years. The usage of far more advanced technology, combined with a deeper awareness on the matter within a “mainstream” audience and the fact that it stabilized within a lot of different marketing strategies has made eCommerce something which should be analysed from an “out of the box” perspective. Let’s dive into the matter in more detail.

Which Business Sectors?

The entire furniture retailing sector is probably the brightest example of how the whole of eCommerce has approached this specific business sector. With examples ranging from designer furniture to IKEA, buying pieces of furniture nowadays is as easy as buying clothing. The marketing strategy, in particular, which is relying on generating leads to these businesses’ showrooms instead of just purely selling pieces from their site, has become quite important.

Products

When analysing eCommerce, it’s important to understand if there’s a specific item which is performing well, in order to properly assess whether if what you’re analysing is just an isolated example or something which could be considered as a case study. As mentioned above, items like luxury bar stools could be a great example to understand how luxurious items …

Are you considering making a change to your kitchen design in 2019? If so, the choices are massive and so actually deciding what you want to do and sticking to said idea can be a challenge in of itself. Here is what you should consider when it comes to redecorating your kitchen this year.

1 – Use Colour Wisely

Colour can do magical things to a space, making it feel either like an enormous cavern or a tiny box. Understanding and utilising the mind-bending powers of colour, then, can make you somewhat of a decorating wizard. You just have to work out how best to achieve this first. And don’t forget there is the whole psychological factor behind colour choice. For example, people find blue very calming and tend to see yellow as a happy colour, while white often appears quite stark and uninviting.

Use white to open up space and give a better feeling of more room. You can then use a colour wheel to find similarly light colours in order to expand this feeling. Don’t forget to use mirrors as they can help to double the appearance of your space.

2 – Open Shelving

Put all of …